From EAP to Engagement: How Vodafone Transformed Employee Wellbeing

Episode 26: Can We Have a Word?

Welcome to another episode of Kara Connect, where we explore how open dialogue and smarter support can create healthier workplaces.

Our guest today is Kate Fitzmaurice, Head of Internal Communication and Employee Engagement at Vodafone Ireland. With over 15 years’ experience in culture and communications, including roles at TikTok and HubSpot and leading mental health initiatives in Ireland, Kate brings a clear-eyed and practical perspective to workplace wellbeing – viewing it through the lens of communication and engagement.

This episode offers valuable lessons on building an effective, responsive wellbeing strategy in large organisations. Kate shares Vodafone’s journey of moving beyond traditional supports, simplifying access to care, and fostering trust around wellbeing solutions. Listeners will gain practical ideas on shaping culture, making wellbeing accessible, and embracing new technology while keeping people at the heart of every solution.

Discussion highlights:

• Why clear internal communication is central to successful wellbeing initiatives
• Lessons learned from piloting and scaling wellbeing platforms across different workplaces and cultures
• The practical challenge of helping employees find and access support as simply as possible
• How to reduce duplication and confusion around support offerings
• Strategies to streamline partnerships and clarify mental health resources
• The importance of feedback loops: involving even the “reluctant” employees to ensure genuine uptake and improvement
• Removing barriers to access for frontline and non-desk colleagues through technology and visual guides
• The distinct impact and user experience differences between Employee Assistance Programmes and new wellbeing platforms
• Understanding engagement statistics and qualitative feedback as key indicators of what works—and what doesn’t
• Navigating the challenge and opportunity of AI, digital transformation, and inclusivity in employee experiences
• Kate’s reflections on trust, organisational culture, and practical steps for personal wellbeing

This episode is packed with actionable ideas for HR leaders, internal comms professionals, and anyone aiming to create a culture where wellbeing is accessible, trusted, and truly part of the employee experience.